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You may not have heard of Furniture Enterprises of Alaska, but you know our stores. Sadler’s, Williams & Kay, Ashley, The Ultimate Mattress Store, La-Z-Boy and Mattress Firm.

Dave started his career as a delivery man at Sadler’s in 1975, rising through the ranks to ownership. When Rachel joined the company in 1989, Furniture Enterprises began opening stores that filled underserved segments of the Alaskan market to provide more choices for local consumers.

Sadler's Home Furnishings

With the largest selection of home furnishings in Alaska, you'll find many reasons to Step Up To Sadler's!

Ashley Homestore

The #1 selling furniture brand in the world. Ashley carries affordable furniture perfect for first time home owners or customers moving into smaller homes.

Williams & Kay

Come explore a store like no other! Specializing in fine home furnishings, interesting accent items, and an extensive custom order center.


The most comfortable best built reclining furniture made in America.

Ultimate Mattress

The luxury of sleep can be yours at Ultimate Mattress Store's wide selection of premium mattresses and sleep systems.

Mattress Firm

With four convenient locations, customers will find the perfect mattress to fit any budget.


Now with 13 stores, Furniture Enterprises is the leading furniture and mattress retailer in the state. With over 40 years of local experience we know the furniture business... and we know the unique issues of retailing in Alaska. Cold dry winters, longer shipping times, and complex logistics.

Our buyers shop all the major US furniture markets plus travel internationally to carefully select furniture that is on trend and pass our quality standards. Behind the scenes, Furniture Enterprises combines all operations. We flow nearly 100 containers of furniture a month through our 100,000-square foot distribution center. We strive to improve efficiencies in all aspects of our business.

Dave has been highly active in the home furnishings industry. He has served on numerous associations and boards as a member of the executive team. His ability to network with the leading retailers in the nation has help raise the standards in all our stores.


Dave and Rachel’s passion for home furnishings has been passed down to their daughter Hayley. Hayley learned a lot about the home furnishings business during nightly discussions around the dinner table. She has worked in many areas of the company including warehouse, delivery, sales, and administrative while she is finishing her college education.

Whichever of our stores is the right one for you, we hope that your shopping experience and the sale service after meets your expectations. Please let us know if we ever fall short.

We love Alaska and we believe that it’s the best place to live!